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One of the most effective ways for a growing business to cut costs and save thousands of dollars in these tough times is to challenge your employees to identify waste and make suggestions on how to eliminate it. When you do, you'll build morale and improve your bottom line. John Tschohl, founder and president of the Service Quality Institute, shar Read More

Your appearance doesn't matter when selling over the phone. The only important factors are your voice and how you talk. But when speaking to a prospect over the phone, there are some important things to watch out for.“One of the biggest mistakes that salespeople make when speaking to clients is talking too fast,” says Julian Blee, owner of Fat Cat Read More

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. While there are research tools that can help you determine the state of your brand, there are also a number of clues that may indicate it's time t Read More

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. Unfortunately, these same businesspeople often miss one important element of PPC: defining negative keywords. Negative, or “excluded,” keywords are the search terms under which you do not want to show u Read More

Futurist Richard Laermer has established himself as a respected expert on consumer marketing trends with the popular business books Full-Frontal PR and Punk Marketing (the latter cowritten with Mark Simmons). His new book 2011: Trendspotting for the Next Decade forecasts a world where the businesses and people that can adapt quickly to changes in Read More

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of Read More

According to the Marketing to Moms Coalition, mothers control 85% of household spending in the U.S., and are worth more than $2 trillion to U.S. brands. But they're a tough group to reach with marketing messages. So how can a business go about reaching this influential group? Here are four key areas to pay attention to. Read More

As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and PR pros make crucial mistakes when dealing with the media. Here are some tried-and-true tips to get the most out of your media contacts. Read More

An overlooked benefit of customer satisfaction research is the opportunity to let customers know their input is critically important and impacts your product offers, delivery channels, and other activities. Here are six other proven ways to get the most value from your next round of research. Read More

One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get ... marketing. The key is to focus your efforts on building greater brand awareness both online and off. Here's how. Read More