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In a recent telephone chat with FuelNet about getting new customers, August Turak explained that the Trappists are guided by a management philosophy that has six basic tenets, applicable to companies large and small. Read More

Greening your business is not only one of the latest consumer marketing trends, but it’s also a smart move, especially during an economic downturn. Read More

Customers want to be engaged in your business. They want to help you succeed — and they want to hear from you. Here are some ways to get closer as part of your customer relationship building efforts. Read More

FuelNet presents a case study on how one growing business boosted sales lead generation by recharging employees’ creative batteries. Read More

Moire Marketing Partners, a strategic branding and communications agency specializing in professional service firms, offers these five small business development tips to help you become more competitive in 2010. Read More

Niche marketing programs are very visible within a company. Kevin Clancy, Peter Krieg, Steve Tipps, chairman, president, and senior vice president, respectively, at Copernicus Marketing Consulting, offer these nine tips to help improve the stature — and performance — of marketing within your company. Read More

Playing up what makes you special could be the very thing that keeps you in business. Robin Fisher Roffer, author of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, offers these tips. Read More

In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings. Read More

Companies that duck the immediate dangers of the economic downturn and put themselves in a position to jump at any opportunity to recover once the dust settles will be the ones on top in the end, says Steven S. Little, author of the new book Duck and (Re)Cover: The Embattled Business Owners Guide to Survival and Growth. Read More

With a properly crafted offer aimed at the right audience, direct mail advertising has four unique strengths that online marketing can't quite match. Read More