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When devising a business development strategy, one of the most valuable things you can do as a business owner is make your employees feel like they have a stake in the company. Creating a sense of ownership among employees helps ensure an organization runs more efficiently and less expensively, which drives results. Read More

In a recent survey by JPMorgan Chase & Co., 80% of small businesses described their outlook for 2010 as “pursuing a moderate or aggressive growth strategy.” This should come as no surprise as many financial experts believe the economic recovery will begin on Main Street. You don’t want to be left in the dust... Read More

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve. Read More

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: no business can be all things to all people. Follow these three steps to boost your brand strategy... Read More

Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out Read More

Selling is no easy task, and in a down economy, getting people to part with their hard-earned money presents an even greater challenge. Bob Burg and John David Mann, co-authors of "The Go-Giver," suggest approaching sales as an effort of giving, not getting. Read More

With a little innovation, postcards can deliver direct mail advertising messages to your audience instantaneously. Here are eight powerful ways to use postcards. Read More

When it comes to meetings, an important part of a company’s internal strategic communications plan, the question of productivity is often a huge issue. To improve strategic communication, here are five meeting missteps and how you can fix them. Read More

Moire Marketing Partners offers these tips for building your own alumni program as part of a customer relationship marketing program. Read More

More than two-thirds of the world’s online population now visits social networking and blogging sites. Reaching this captive audience can lead to greater credibility, more exposure, and higher sales. If you’re considering SMM, be sure to avoid these five mistakes. Read More