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Why have you not re-designed your web site? If you're worried about the costs, think long and hard about the missed opportunities. Read More
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99 things your designer can do for you. If you work with a highly qualified and experienced designer, you should expect so much more than just something pretty. Read More
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What is branding? An explanation of the terms logo, wordmark, logotype, brand identity and brand. How the terms are related and distinct. Read More
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There is no such thing as typical mobile usage or stats. Comparing mobile stats for a restaurant and B2B company selling to large corporate clients. Read More
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A look at the rebranding of the landmark Muddy Rudder restaurant by Visible Logic of Portland, Maine. Includes logo design, web site, and mobile-optimized site. Read More
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It is not necessary for a logo to be designed with Pantone colors or assigned PMS numbers, but consistent CMYK and RGB color formulas must be established. Read More
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After trying many platforms, we've decided that WordPress is the best choice for client web sites. Here are the top 5 reasons why they love it, and so do we. Read More
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Spend money on your branding once you have your product or service offering figured out and are ready to connect with the market. Read More
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Connect your words, imagery, design and branding elements to most effectively promote a message and make an effective web site design. Read More
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Building an amazing brand is about time, persistence and attention. Savvy leaders build success by starting small and growing with the market. Read More
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