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Many small business owners make the mistake of thinking they can just turn on pay-per-click (PPC) advertising and they will have new customers instantly. In addition to setting up the ads themselves, there is a ton of foundational work that must be done if you want your advertising to be effective. Read More

WordPress has been working on improvements to how users edit and create content and they are rolling out the launch of this new editor this month. Gutenberg has arrived! Should you hit the upgrade button immediately or hold off? Visible Logic breaks it down for you in this post. Read More

Retego, previously known as Group Market Share, is a Portland-based company that aggregates insurance information so that clients can make informed decisions regarding their products. Like many software companies, Group Market Share used the same brand name for their flagship product and the compan Read More

You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Read More

If you’re a new business, it’s hard to imagine yourself as the market leader. This is especially true of people starting businesses in well-known, traditional fields such as restaurants, accountants, fitness coaches, and the list goes on. Read on for how to position your brand... Read More

We recently completed a redesign of the Educators’ Collaborative website. Their old site felt dated, was hard to navigate, and didn’t show potential clients the expert and personalized attention they would receive from the EC team. Read More

Is your site ready for this upcoming change? Google has made an announcement about upcoming changes to security warnings in Chrome. Users of Google Search Console received emails announcing the change and warning about what types of pages may be affected. Read More

This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now? Read More

We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.

When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand. Read More

Communication is key to achieving the best results for your web site design project. Your web design firm can do their best work when you give them the right information at the right time. Read More