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Visual branding can solidify a brand's presence. It can preserve the identity of a brand, express complex emotions, communicate with the audiences better, tell a brand story and mix information and entertainment. The odds of success increases with visual branding. . Read More

Panda is now a core ranking algorithm by Google. It’s hard for SEOs to anticipate its behavior in the future, but following latest content marketing guidelines such as user’s intent and not using brand keywords, they can avoid being penalized. Read More

The mobile web is bigger in size and scale. Brands need to increase their presence on the handheld platform, or else they’d miss out on potential customers. They need to put the stress on app marketing, use voice searching for their benefits and be careful with redirects to make safe usage. Read More

Brands can build online communities on their own and use those communities to market themselves, whether a forum, social networks, or blogs. Just be sure when creating one that the quality of the content and the community vision appeal to your potential audience. Read More

Content marketing is imperative for SEO. To hone content marketing strategies, you need to obtain backlink through high-quality content, blend SEO with social media marketing, optimizing keywords highlighting semantic properties, interlink previous content in an organic way and optimize images and Read More

It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. Read More

What’s the benefit of building thought leadership? You might ask.

An industry thought leader has too many followers. They follow him because they expect him to analyze the trends in the industry, reveal its secrets and list down the best practices. Read More

Some believe keywords are dead. Keyword-based marketing is becoming dated because of voice-driven search, changes in the search pattern and other factors. The future of keywords does look grim. Read More

Providing a decent brand experience is necessary for all brands. Improving the UI, throwing emotions into the mix, harnessing big data analytics and digging into customer feedback for more insights can help them offer that. Read More

SEO needs to include new practices in 2016. The recommended practices for 2016 are writing value oriented content, putting emphasis on local search, increasing the keyword efficiency and using the voice search feature. These trends can put a marketer ahead in the competition. Read More