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Content is crucial for success in the SEO landscape. The online tools can help a marketer craft best quality content. The content tools include Grammarly, CopyScape, Trello, Evernote, etc. They can be used for developing brand content. Read More

Last year, the search engine giant released an update on Doorway Pages. The very first line of the blog announcing the update reads “Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users.” Read More

In 2016, online marketers need to use powerful strategies. Visual branding can help them offer an enticing brand experience. Technicalities are still important but not as much as marketable content that can trigger the sale of a product. Read More

In 2016, success in digital marketing depends on following the most innovative and permeating design trends. The mobile typography, use of cinemagraphs, adaptive web design alongside responsive web design and ghost buttons are some of them. These trends ensure attractive layout and a smooth browsin Read More

You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to Read More

Social media is a goldmine for brands. They can hollow it out if they want.
Rhetorics aside, using social media in the right way benefits brands.
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You have started designing your website. You have a proper structure of the site. You have all the content. Now is the time to lay them out. And, despite being a trained designer, you tend to falter at this moment. You are not confident about which font you should choose for the site. Read More

The new age SEO techniques have made blogging the most viable practice for online promotion. But blogging is anyone’s cup of tea these days. It takes less than an hour to set up a blog and start feeding it content. This reminds us of an old saying that says the easy routes never take one to success Read More

It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. Read More

If you have a business, your aim should always be to connect with people. The more you connect with people, the more will be your chances of expanding your business. But to do that, you will need proper marketing. These days, no marketing endeavor is complete if you don’t go online. Read More