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Estimating ROI of a company’s SEO effort is a common issue most of the SEO managers face today. In fact, it is a ‘blanket statement’ which is tough to measure. Read More

Developing a successful e-commerce website is an extremely demanding process. Right from onsite usability to search engine visibility, the entrepreneurs and project managers developing or deploying the e-commerce websites need to consider an array of factors. Read More

Imagine someone is saying “Content is vital for SEO.”

The statement would have made sense if it was 2014 or 2015. But in 2016, it’s most likely to be considered as an understatement.

Why?

Because Google has promoted content marketing inasmuch as it is now the bottom line of SEO.
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Selecting a hosting provider could be tough, especially for SMEs because they need a server with a broad range of functionality. When deciding on a server, the customer needs to consider all the pros and cons because it’s pretty much pointless handing over a giant sum of money to rent a server, and Read More

A web marketing campaign is bound to fail if it doesn't stress on engagement. There are some key characteristics of user engagement, which is necessary for better branding. The obvious signs of branded search, direct navigation traffic, PR amplification and traffic referrals. A site scoring high in Read More

There are two types of people in the design world: one who loves flat design and the other who doesn't. So, which category do you fall in? The first? Then you are sure to like this. While shuffling through the rich history of design, Bauhaus stands firm as the root of the web design revolution. Tha Read More

Do you feel challenged by Facebook marketing? If yes, be assured, you are not alone. Amidst crowded news feed, the algorithm updates in Facebook often makes it tough for the brands to get noticed. Do not despair. There are several strategies that work well on Facebook. Read More

Open source is the new paid. Open source software are putting their paid counterparts in a tough competition, and then outweighing them in it. It makes inquisitive minds (such as mine) wonder sometimes; Why on earth a software model, frowned upon by businesses and individuals alike, gained populari Read More

If you own a business, it is essential to create an online presence for it. There’s enough reason for that. Majority of the leads that your business is likely to get are expected to come online. And that’s not without any reason. Read More

Search engine optimization is vital when online visibility comes under concern. It was recently reported that Google logs as much as 300 million searches on a given day. Owing to the huge popularity of search engines, businesses are implementing SEO strategies that give a boost to their position in Read More