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Storytelling yields excellent results for brands. A brand can engage its audiences using exciting stories. The mistakes to avoid include not having an action statement, not using visual content in the story, not connecting the brand to the story and telling audiences stories that are poor in qualit Read More

B2B brands have been reluctant in the past to use digital channels for marketing. However, later they realized how important the channels are. And now the industry is seeing a new trend - interactive content is gaining traction. Read More

Brands have started to use Snapchat. Snapchat lets them build a strategic partnership with influencers in the industry. The social network also allows visual storytelling, live broadcast of events and product promotion. Snapchat is ripe with multimedia content and eases engagement. Read More

The conversion rate is a key indicator of a campaign’s success or failure. A campaign that is getting leads but failing to convert them is miles away from success. Read More

Startups make plenty of mistakes. They don't take feedback from clients and from the bottom layers, don't distribute the work according to demographic characteristics of their employees, don't instigate consumers to do marketing for them and discard strategies quickly. Stop making the mistakes esca Read More

Email marketing is an influential factor for conversion metrics. The tips to successfully apply email marketing includes obtaining the contact details of the prospects, conceptualizing the subject line, using tools to make the process automated and manage the mailing list. Read More

Facebook’s newly introduced Chatbot feature can change brand promotion forever. Facebook Messenger apps will now interact with users like virtual assistants. Chatbots are the result of blending artificial intelligence and social media and it allows brands to build exciting apps.
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Local landing pages are essentially needed by global brands, but not so much by small local brands because the latter operate from a fixed location. The local landing page optimization strategies include optimizing local content, adding local references to meta properties, adding reviews from local Read More

Social media is ablaze with multimedia content. They are so popular that I see almost everyone in my friends or followers list sharing them. Videos are the most popular, followed by animated GIFs. Read More

Committing mistakes on social media lowers a brand's chances of success. Some mistakes are platform dependent, meaning they occur depending on which social network you are using and others appear on all social channels. Tweeting too often, using automated systems to tweet, not using product photogr Read More