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The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. Read More

Jidoka is a particular take on automation where intelligence is added to the process in order to detect defects when they occur.
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Which SEO errors are negatively impacting your search rankings?

Is it your meta tags? Page speed? Duplicate content?

According to new data, all three of these important factors (and more) very well might be hurting your SEO performance. Read More

In this episode, I interview Keith Krance, a Facebook ads expert. He’s host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.

Keith explains how to create content and calibrate your budget for each phase of the customer j Read More

The ebook — a guide to business process automation — was written casually over the course of a couple of months. It consisted of all of our blog posts on the topic, tied together with an intro and outro, structured so it developed like you’d expect a book to.
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What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “frea Read More

In an increasingly competitive SaaS environment with customer acquisition costs doubling over the past 5 years, every lever that impacts your conversions should be analyzed and optimized – especially your SaaS apps’ pricing page. Read More

Here is a recap of a presentation made by Cyrus Shepard, founder of Fazillion Media and former Director of SEO at Moz, who recently discussed the state of SEO in 2018 at PeepCon 3.0 held in Manila. Read More

The Google Keyword Planner ultimate guide. A step by step guide on how to use the Keyword Planner to search for keyword ideas or niche site ideas.
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In college, there are three kinds of classes.

First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank worksheets. To pass, all you really have to do is show up. Read More