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As a contemporary business owner, your tech team are a vital component in the overall success of your company. It can be a challenge to build your own technical team and manage it accordingly, especially if you’re a start-up and just beginning your tech journey. Read More

A sales page lies at the end of the conversion path.

When a prospect arrives on that page, it’s the result of a lot of planning and hard work.

So the next part really sucks. Read More

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Read More

Google AdWords is implementing a new policy that will prohibit ads promoting bail bond services. This policy will come into effect July 2018. Read More

Do you use Instagram story highlights?

Wondering how to make them more recognizable to your followers?

In this article, you’ll discover how to change your Instagram story highlights cover from the default view to a branded cover image. Read More

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. Read More

Jidoka is a particular take on automation where intelligence is added to the process in order to detect defects when they occur.
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Which SEO errors are negatively impacting your search rankings?

Is it your meta tags? Page speed? Duplicate content?

According to new data, all three of these important factors (and more) very well might be hurting your SEO performance. Read More

In this episode, I interview Keith Krance, a Facebook ads expert. He’s host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.

Keith explains how to create content and calibrate your budget for each phase of the customer j Read More

The ebook — a guide to business process automation — was written casually over the course of a couple of months. It consisted of all of our blog posts on the topic, tied together with an intro and outro, structured so it developed like you’d expect a book to.
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