While reciprocity is powerful, it's not activated just by giving something to someone; there's more to it, and it comes down the difference between a gift or a reward. So... what's the difference?
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These stories submitted by Lincoln-murphy will be featured BizSugar's homepage
Gift vs. Reward: Unleash the Power of Reciprocity
Posted by lincoln-murphy under MarketingFrom https://www.linkedin.com 3730 days ago
3 Ways to Measure Customer Success Manager Performance
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3730 days ago
Taking into account the variables in how companies measure Customer Retention this is a look at three common ways to measure the performance of Customer Success Managers.
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Customer Referrals: The CSM Metric You Can't Ignore
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3730 days ago
David Mitzenmacher, VP Customer Success at Kareo, shares the one Customer Success Management metric you can't afford to ignore: Customer Referrals.
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Understanding the Role of Customer Success in the Customer Journey
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3730 days ago
The concept of a customer journey is well-known - get the customer from point A (not a customer) to point B (successful!) - but how exactly Customer Success overlays on that map is what this article covers.
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10 Growth Hacking Lessons from Trampoline Dodgeball
Posted by lincoln-murphy under MarketingFrom http://sixteenventures.com 3738 days ago
The Gainsight team went out for a rousing game of Trampoline Dodgeball and all I got were these 10 Growth Hacking lessons.
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Customer Success is NOT about Happy Customers
Posted by lincoln-murphy under Customer ServiceFrom http://customersuccess.gainsight.com 3748 days ago
There is a misconception that the goal should be "Happy" customers, but what we're really looking for are Successful customers. And here's why that matters...
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[Giveaway] Enter to Win 66 AWESOME Business Books
Posted by lincoln-murphy under MarketingFrom http://sixteenventures.com 3758 days ago
These books absolutely changed my life and you can win them ALL! Topics include Startups, Entrepreneurship, Pricing, Marketing, Sales, Copywriting, Psychology, and more.
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From Successful Customer to Raving Fan: How to Drive Sales Through Customer Advocacy and References
Posted by lincoln-murphy under Success StoriesFrom http://www.gainsight.com 3758 days ago
Get new perspectives on how focusing on Customer Success can drive revenue growth by building and mobilizing advocates. There’s no longer any glory in building your logo wall unless there’s an evangelist and referral engine behind each one.
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4 Data-Driven Hacks to Find Your Real Ideal Customer Profile
Posted by lincoln-murphy under SalesFrom http://www.saleshacker.com 3785 days ago
The Ideal Customer Profile framework this article references consists of 7 inputs – all dictated by the situation for which we’re identifying the Ideal Customer – and those are: Ready, Willing, Able, Successful, Profitable, Expansion Potential, Advocacy. This article focuses on using existing Custo
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