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Trademarks are words, slogans, logos, designs, shapes, sounds and other elements that businesses use to indicate the source of their particular products or services. Companies like Apple, Coca-Cola and Disney own hundreds—or even thousands—of trademarks, and they use these intellectual property a Read More

The role of the CFO hasn’t changed much, I could be wrong, (I’m willing to take the criticism if it has) but the very nature of the job has become more, I guess, public in a way. That to me, as a brand strategist, creative, marketing type person presents a pretty unique opportunity. Read More

We can learn a lot about life from the game of football. Whether it be business, personal, spiritual or psychological; many of life’s great questions can be answered by analyzing the way things are done on the field, and marketing is no exception. Read More

What's in a name? A lot, actually. A critical component of your brand, your business name offers the first impression of your company. It's the first thing customers see when they visit your website and the first thing they hear when they call your office. As a result, start-ups should pay special Read More

Many of you by now have, most likley, seen the recent article in Tech Crunch by Penelope Trunk "Women Don't Want to Run Startups Because They'd Rather Have Children".

Those of you who are used to my normally descriptive, passion-filled and opinionated commentary, might notice that I'm refraining Read More

Weekly Expert Mark Dykeman discusses the need for creativity in the entrepreneur. Not just a strategic advantage, the use of creativity is a mandatory skill for every business owner Read More

Does it exist? Ask Paris Hilton and Tiger Woods and you would probably get two different answers....but maybe not. There is a constant argument as to whether any publicity is good publicity. Afterall, you are getting your name out there, you are spreading the word about your product/service (sure, Read More

Developing a brand for your company can be one of the most exciting, yet challenging, aspects of starting a business. Because branding is the foundation of your business, it is important to invest the proper time and resources to get it right from the start. Read More

Vinil Ramdev discusses the importance of planning. Although, most entrepreneurs know planning is important, few of them take this important task seriously.
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The first edition of our on-going series following a startup business through it's growth and development. Read More