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Today Flying Pig’s new Business Writing Coach Susan Perloff gives us a lesson in word choice. I know this one is always a toughie, for me….normally causing me to just choose another word altogether. Enjoy!

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“Social Media” seems to be a very common buzzword these days, but it is often used without any sort of real meaning. Lots of advice on using social media is around for small businesses, but very little of it is actually good or worthwhile. Let’s take a closer look at Twitter, and whether or not it Read More

Face it… look in the mirror: Do you see Steve Jobs looking back?! NO?! So get over it! Apple is a religion, Starbucks is a religion, Coke is a… follow me?! They have followers, disciples and BELIEVERS! They started something great, but it wasn’t always a “religion”. They had to build it and it too Read More

If your business is online, get yourself a blog. Most business owners have nightmares at the thoughts of maintaining a blog. It?s a business necessity these days, so it?s time to accept it. Hey, you might even learn to enjoy it. Read More

Twitter is a great way for a startup to research and seed the market with minimal effort and cost. You can set up continuous, real-time searches each time someone on Twitter speaks about you, your competitors, (potential) investors, relevant industry conferences, and other phrases that are of inter Read More

Somebody — a man named Jeff — created National Punctuation Day, which occurs September 24.

You could celebrate by buying Jeff’s t-shirt that shows an apostrophe and reads “It’s not possessive.” You could observe a moment of silence at noon and apologize to all the semi-colons you have abused. Or Read More

Many times business owners get so caught up "running" the business they neglect to evolve, stay up to date with current trends and strategically positioning their company for future success. This is one of the biggest mistakes you can make. Starting the company from the very beginning to handle gro Read More

Feeling exhilarated, apprehensive or nervous? You're not alone. These are extremely common emotional responses someone has when about to venture into a new startup. Even the most seasoned business person will experience a wide range of these emotions when engaging in a new business. It's a natural Read More

Your site traffic is critical to driving profits, as your traffic grows you have more conversion opportunities. Whether you're running a 100 item product catalog, or launching a new product line, often times you need to generate a traffic boost. Here are five fast fixes to drive traffic to your eco Read More

So many people read about social media being the next big business platform. This is true. However, what they are really reading is: “Social media is the next place I can sell my product.” This is not precisely true. Selling on social media is not the same as selling on a website, or in a commer Read More