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Sock it to me, sock it to me, sock it to me....

Respect is something that seems to often be fleeting in today's society. In some environments it has become so absent from everyday life that many no longer expect it. Not only is this sad, it forces us to live in defensive mode constantly. Perhaps it is a result of us dealing with machines so often, we forget that human beings have feelings and Read More

Last week I wrote about the development of FourSquare Day and why it was an opportunity waiting to happen for your business. Today, I'm proud to announce that this little idea that started in the creative mind of Dr. Nate Bonilla-Warford (Optometrist and Social Media Superhero) has become an international epidemic. FourSquare has proclaimed April 16th as the Official FourSquare Day and people aro Read More

ah....the simple days....when your idea of a good ROI was exchanging a bag of carrots for a peanut butter sandwich at lunch time! Little did we know at the time, our Kindergarten experiences were help building the foundation for successful business ownership down the line. Here are a few of the many lessons we learned in those years, just in case you forgot. Read More

There is a movement underfoot to make April 16th FourSquare day...why you may ask...well for the non-nerds among you 4/16 is four and four squared. Read More

One of the biggest sources of confusion small business owners face when deciding on a marketing strategy is navigating through all the outreach opportunities available and choosing the one that is right for them and their particular business. Especially now with the onslaught of social media and the bonanza of opportunities which it brings Read More

I come from a political background and am often asked how I made the transition from politics to small business consulting? As Thomas Mann wisely said "Everything is politics" and throughout my career, I have continued to discover the extreme truth in that statement. Read More

You know that your product/service has reached ultimate 'Brand' eutopia when you achieve "Kleenex-Level Distinction". Kleenex's brand is so strong that a good percentage of American's will ask for a 'Kleenex' vs. a 'Tissue' when they need to blow their nose Read More

The goal of any business is for the customer to walk away happy with the transaction. Whether it be product, service, etc., the customer should ALWAYS walk away happy with a feeling of satisfaction that they made the right choice. Tom's Shoes has taken that one step further. Not only do their customers walk away feeling good about a purchase of well made, fairly affordable shoes, they also now wa Read More

What is 'personal engagement' really?

Shane Ketterman of Five Forces Group says:

"personal engagement is taking the time, as a company or corporation or service provider, or whatever your business is and making me (the customer) feel as if you care, are listening, and update me on what’s happening with my product/service/project, etc." Read More

Each customer is treated as if they are special, as if they are royalty and deserve to be doted on. As a Nordstrom customer, you should walk away feeling like a million bucks, because you were just treated as if you are.

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