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Trying to succeed at marketing without a clear vision of who you’re marketing to is like setting out on a trip without a destination. You must know who you want to serve with your product or service before you start building the campaign to reach them. Read More

That is the question behind every customer decision.

“Why should I, as your potential customer, trust your service/product/organization?”

So as a business owner, your question to yourself should be;

“What can I do to improve my customer’s trust?” Read More

The Flying Pig Blog is soooooo, sooooo, sooooo excited to have a special guest post from Dr. Nate of Bright Eyes Family Vision Care here in Tampa. Dr. Nate should severe as a mentor for all small business owners as a good example of the 'right' way to use social media in your business. I know he is a mentor for me! Read More

Before you start a marketing campaign you need to ask yourself what you want the goal of that campaign to be. Defining the goal will not only help you decide what type of campaign strategy will work best, but also, the best way to target and execute your chosen strategy.

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One week has gone by since last Friday....7 days, 168 hours, hopefully gazillions of customer impressions. What have you accomplished this week? Read More

Don’t listen to those who say to only focus on the big picture, ‘don’t sweat the small stuff’…my bet is that these people have never run a successful small business. In small business, the small stuff is what matters the most, the small stuff is what makes or breaks an organization, what motivates the story (good and bad) that a customer spreads about you to their friends and family. Read More

There’s been a lot of excellent and tremendous articles written about
why NOW is your moment to take action,
so instead of insulting your intelligence with a rehash of these
ideas, I’ll try to add a new one to the mix.
Build your OWN brand, not someone else’s. At the end of the day,
it’s all you have. Read More

Nope…FourSquare could be a great new addition to your marketing strategy!

FourSquare is a location based social media platform that is primarily for letting a users ‘twitter feed friends’ know where they. It allows users to ‘check in’ at locations and can collect points, prize “badges,” and eventually, coupons, just for going about their everyday business. Read More

Great employees who give superior customer service, have a consistent professional appearance and keen knowledge of your service or product are one of the best investments you can make in your business. Read More

Sometimes bad publicity can be your worst nightmare, but if you respond to it correctly it can be your best friend. In business and in life things are going to happen, that part of the equation is beyond your control. —-Employees will be rude, products will malfunction and customers will get angry—- What do you do when these inevitables smack you in the face? How you answer that question could ma Read More