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Perhaps it is because so much of our communication is done over the internet?

Perhaps because we deal with many faceless 'business relationships' in our web 2.0 world?

Perhaps because we are flat out lazy?

No matter what the reason, the fine art of follow through seems to be disappearing from our communication strategy. Not only is this bad business, this is rude. Read More

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer Read More

Overview of criteria I use when deciding what communications roles I have my business owner clients fill and which ones I do myself. The following are a few quick guidelines I tend to use when makin Read More

So everyone knows by now, the power of social media lies in 'having a conversation' with your customer and community. If used correctly it helps connect you with them on a human to human level vs. business to consumer. It allows your customer to learn about you in real time, and also allows you to learn about them. Read More

Internal communications are just as important, if not more so, as external communications. Why? Because a business owner can never fully exert a consistent and strong message externally if their internal communications are not foundationally sound (not to mention poor internal communications can make for a very difficult and 'soap-opera-esque' daily operation). Read More

What can you do when the service/product is not so well known or you have a different audience (market) to get the message to? Well, you could spend a ton of time (and money) doing research, focus groups, analysis, etc. or you could use a tool that has been used very successfully by online bloggers in recent years: keyword research. Read More

What are your thoughts? What do you think was Nike's purpose? Is this ad 'selling' something or doing something else? I'll give you my thoughts tomorrow, but I'd like to hear your thoughts today......

This gives us a good place to start a discussing about advertising, uses, purposes and goals. Read More

If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

There are three types of business owners in the world, doers, thinkers and whiners. Which type are you? Read More

Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More