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If you conducted a survey on gender and leadership styles I think most people would agree that men lead with their head and women lead with their heart. But which style is better? When it comes to dating, one of the first rules you learn is to avoid wearing your heart on your sleeve. Everyone kn Read More

In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion on Read More

There are well over 3,000 different franchise opportunities to choose from, so it's important for you to be able to manage the process of looking for a franchise business of your own. Use these 10 tips for investing in a franchise as your personal roadmap to help you get where you want to go. Read More

Ask away! Social media expert, Tommy Walker takes all of your facebook marketing questions!Do you know how to accurately use facebook to market your small business? Read More

Dr. Shannon Reece, a former elite figure skater, knows firsthand how to embrace her competitive spirit -- a trait she works to bring out in aspiring women entrepreneurs. Read More

It seems like every time I turn around, some advertiser with the Next Big Thing website is clamoring for my marketing money.

As a small business, I don’t have a lot of money to throw around. It turns out that about 80% of marketing expenses are wasted. Wasted! Read More

Personality is described on Dictionary.com as “the visible aspect of one's character as it impresses others.” Sometimes though, what’s impressing others in person can go awry online, and then you’re not impressing anyone at all. Social media is supposed to be an expression of yourself online – and Read More

Part 3 in our 3 part branding series by Laura Click. This one discusses the importance of choosing the right logo Read More

For a long, long time, artists depended on gatekeepers and agents to sell their work for them. It worked okay, but now that model can be completely circumvented if an artist has the desire to do so. It means working hard, learning a few new skills, and being willing to take some flack for being unc Read More

A mind map looks a lot like a spider web, a root system or the branches of a tree. Like these marvels of nature, a mind map has a central point. The center of the mind map is the subject that you want to map and it is often represented by a picture or symbol. Use no more than three words to name Read More