I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
Too Busy for Social Media Marketing Could Be Fatal
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4879 days ago
8 Ways Entrepreneurs Can Size Investment Limits
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4880 days ago
Startups ask me “How much money should I ask for?” The simple answer is the absolute minimum amount you need to make your plan work. Some entrepreneurs try to start with a huge number, hoping they can negotiate and close on a smaller one, while others understate their requirements, in hopes of gett
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Software Patents are Becoming a Tax on Innovation
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4881 days ago
I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” every patent can add up to $1M to your startup valuation for inve
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Five Rules to Prevent Startup Project Scope Creep
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4882 days ago
“Scope creep” (or feature creep) is an insidious disease that kills more good startups than any other, especially high-tech ones, and yet most founders (who may be the cause) never even see it happening. This term refers to the penchant to add just one more feature to the product or service before
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Real Entrepreneurs Exit If Their Startup Goes Public
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4883 days ago
Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your
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Independence is the Real Driver for Entrepreneurs
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4884 days ago
For all entrepreneurs, starting a business is the route to “life, liberty, and the pursuit of happiness,” no matter how risky. It’s the American dream that has been the goal of people in this country for over 230 years. If you are here in the U.S., I hope you are all able to take some time off this
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Six Ways to Fund a Non-Profit, Without an Investor
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4885 days ago
Angel investors and venture capitalists don’t invest in non-profits. The simple reason is that it’s impossible to make money for investors when the goal of the company is to not make money. Yet I still get this question on a regular basis, so I’ll try to outline the considerations in common-sense t
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Are Poker Playing Entrepreneurs More Successful?
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4886 days ago
Are startup founders who play poker statistically more likely to succeed in business? Beats me. But I do know that there are many lessons that founders can learn from poker players. As we all know, poker used to be relegated to smoky casinos and the back rooms of seedy lounges. But, in recent years
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Ten Ways to Prepare Now for a Startup or Any Job
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4887 days ago
These days I see a surge of new startups as we fight our way out of the recession. If you are not starting one yourself, the next best thing is joining one as a partner, or as an early employee. It takes much the same preparation to make you the best entrepreneur, or the best job candidate. Of cour
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Startups Without Financial Projections are Doomed
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4888 days ago
Most entrepreneurs tend to avoid this area of the business, and as a result are badly surprised by cost realities, and investor expectations. They seem to think that financial projections are simply invented numbers for investors, and not useful. In reality, it’s like jumping in your car for a long
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