I often talk with people who believe “PPC doesn't work” for them. It's not that PPC doesn't work; it's that the campaign was built to generate traffic rather than profit. If you don't know the difference, then it's likely you’re not managing your PPC campaign to be as profitable as it should be.
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These stories submitted by St0n3y will be featured BizSugar's homepage
Making the Case For SEO in a Social Media World
Posted by st0n3y under Online MarketingFrom http://www.polepositionmarketing.com 4663 days ago
Although social media is the darling of online marketing world, SEO remains the workhorse, continuing to bring traffic and conversions to your website - a piece of Internet real estate owned only by you. Here's why SEO still matters.
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Is SEO a Long-Term or a Quick Fix Issue?
Posted by st0n3y under Online MarketingFrom http://www.polepositionmarketing.com 4672 days ago
Small business owners need to analyze why they ask this question. It often stems from the perception that SEO is an expense without ROI.
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Paid Search is Customer Service, Not Advertising: Part 2
Posted by st0n3y under AdvertisingFrom http://www.polepositionmarketing.com 4678 days ago
Principle of Least Effort means that information-seeking behavior stops as soon as minimally acceptable results are found. This important knowledge should affect how you run your PPC campaigns.
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13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign
Posted by st0n3y under Online MarketingFrom http://www.polepositionmarketing.com 4678 days ago
SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you.
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Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4684 days ago
Crafting an online PR story has its own techniques. Keyword integration, use of images, media integration of photos and video, good links and text that's visually, textually and semantically optimized can impact your audience.
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Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4687 days ago
Any good writer knows that a good story must fulfill its intended purpose. The purpose of writing PR online is different than offline because the audience is different. A writer must take nuances of this new audience into consideration before, during and after crafting a story for consumption.
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PPC News: Ad Formats Changing Faster Than Weather in Ohio
Posted by st0n3y under AdvertisingFrom http://www.polepositionmarketing.com 4691 days ago
Google is quickly rolling out a number of AdWords changes, including Google Correlation, communication ad extensions, charging for clicks on directions links in AdWords ads, embedded sitelinks and offer ads. Here's a summary of the latest on Google AdWords.
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Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4695 days ago
In part 3 of this online PR series, Stoney deGeyter discusses the nature of online searching, finding the right keywords with the right meaning for your target audience and the need to target your entire audience (not just journalists).
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Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4700 days ago
Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links.
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