Sometimes I feel like a writer for comedians, talk show hosts, and Saturday Night Live during a political campaign or when Bill Clinton was president. When it comes to corporate CEOs and businesses, the jokes just seem to write themselves....
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These stories submitted by Steveamiller will be featured BizSugar's homepage
Epic Fail: Netflix & Kwikster/Quickster/Dumbster
Posted by steveamiller under Customer ServiceFrom http://www.twohatmarketing.com 4815 days ago
I've Never Cashed A Check On Awareness: Old Rule #9
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4824 days ago
Quick, write down all the automobile brands you're aware of. I'll wait. Done? Now cross off every brand you've ever owned. How many are left? Probably quite a few. Now cross off all those cars you MIGHT consider purchasing...
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Remember the United Airlines Commercial?
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4850 days ago
Remember that United Airlines commercial back in 1990? Heck, I'm guessing most of you are too young, but it was well-remembered and sent a powerful message. Watch the commercial and study the message in this blog post.
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Am I Wrong? Should We Under-Deliver?
Posted by steveamiller under Customer ServiceFrom http://www.twohatmarketing.com 4853 days ago
Am I wrong about my TwoHatMarketing.com blog post, "Old Rule of Business #5: Under-Promise & Over-Deliver? " Was that bad advice?
One of my Two Hat Marketing BFFs posted a Comment that "over
delivering sometimes becomes an issue as well," and wanted to know
how to handle Read More
One of my Two Hat Marketing BFFs posted a Comment that "over
delivering sometimes becomes an issue as well," and wanted to know
how to handle Read More
Social Media Marketing Checkup
Posted by steveamiller under Social MediaFrom http://www.clickz.com 4858 days ago
If you handle social media for your company, you need to be able to answer these five easy social media marketing steps.
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Why Spaghetti Factory Gets It & the Yard House Doesn't
Posted by steveamiller under Customer ServiceFrom http://www.twohatmarketing.com 4860 days ago
Technology can be a wonderful thing, but one thing its done is create more and more commoditization. If a product can be copied, it most certainly will be copied. As such, companies who used to be able to market product superiority have lost that edge over the competition and must find a different
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The Old Rules Of Business That Still Matter: Rule #1
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4921 days ago
"It's only business. Nothing personal." is beyond stupid. EVERYTHING is personal. It's all about people. It doesn't matter whether you're with someone on the golf course, playing bridge at home, sitting next them on an airplane, behind them on the freeway, or across the table from them in a board r
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How Do We Find Balance With The Social Media Monster?
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 4935 days ago
I've stepped back from the constant pressure to deliver clever and compelling blog posts. I've stepped back from the Tweet flow, striving to get those all-important RT's...from swapping witty repartees with my Facebook pals...from agonizing over requests to connect on LinkedIn (This has always been
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The Four Ways To Increase Your Business. How do you score? (Redux)
Posted by steveamiller under MarketingFrom http://www.twohatmarketing.com 5038 days ago
There are four primary ways you can increase your business, yet most of us don't have strategies to cover them all. How do you rate? Take this brief survey and then think about how you can improve in your weak areas. At the end of the survey you'll see how you compare to others.
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The Super Bowl Commercial Embarrassment
Posted by steveamiller under AdvertisingFrom http://www.twohatmarketing.com 5041 days ago
Now that the Green Bay Packers have won the 2011 Super Bowl, we can all get down to discussing the real purpose for the day - the commercials! I know you have a myriad of pundits, forums, blogs, and websites...
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