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Smarter customers demand smarter customer experiences—and digital touchpoints are crucial in delivering them. The strategic role of digital touchpoints in customer is expanding which is reason to make it a priority. Read More

Contrary to what most people assume about brands being ‘heartless’ - only thinking about how to promote the business, make the community know and feel that behind the brand stands a person that has the same feelings with the rest of them - you. Read More

Customer service is essential to the success of a company’s marketing. A satisfied customer can put out a good word for you which can build your reputation and bring in sales. Read More

A business’ physical distribution activities determines how quickly the inventory moves from production to a store. It is an integral part of a marketing plan and process that relates closely to customer satisfaction. Read More

More and more CFO’s are entrusting areas in the company’s financial services to BPO’s based on the latest survey conducted by Robert Half Management and Resources. CIMA had taken note and had released guidelines to regulate and monitor these outsourcing arrangements. Read More

Confused between customer service and customer experience? Learn how they differ and why they matter to your business. Read More

Technology has enabled businesses to change and improve the way they do things. Business process automation (BPA), for instance, is becoming more prevalent in a variety of industries including the business process outsourcing (BPO) industry. Read More

Social media and the telephone are some of the most popular channels for customer service. But which one is better? Find out here. Read More

If you’re running a business, you might be spending too much time on devising strategies, conceptualizing, and further developing your products or services. While these tasks are crucial for business success, it has been proven that 2 out of 3 businesses fail as a result of poor financial managemen Read More

Don't think you need a call center for your business? There's a big chance that you might be mistaken. Here's why. Read More