Mapleleafmark submitted the following stories to BizSugar

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Six Terrifying Words: \

Avatar Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1609 days ago
Made Hot by: FutureVision on June 30, 2020 2:53 pm
It is easy for many companies to declare that their B2B marketing is working. But it's ultra-important to discover the root causes, not the symptoms. Read More
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Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers. Read More
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In a fast-moving world, brand positioning matters because you need to be crystal clear about what you do and how it delivers value to customers. Read More
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Are Marketers Dangerously Addicted to Leads? -

Avatar Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1646 days ago
Made Hot by: LoopLooper on May 25, 2020 1:18 am
Yes, leads are important but it's hard not to get the impression they're everything to marketers. Have marketers become overly obsessed with leads? Read More
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TikTok for B2B Marketing and Sales, Anyone?

Avatar Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1647 days ago
Made Hot by: mikehartman1 on May 22, 2020 9:05 am
TikTok is a global phenonmeon, right? Why wouldn't B2B companies use TikTok to drive their marketing and sales activities? Read More
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If there ever a time to embrace approaches to marketing, this is it. People are distracted so why not think creativity or out of the box? Read More
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Amid challenging times, it's difficult to connect with consumers. Here are two examples of brand using creative marketing to capture the spotlight. Read More
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More than ever content matters to marketers. Brand that use content marketing to deliver high-quality content that educates and engages will succeed. Read More
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Attracting media attention is a challenge. Here are some tips on how entrepreneurs can attract the spotlight. Read More
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Too many B2B marketers and salespeople are trying way too hard to quickly turn prospects into customers. In my opinion, they're not giving prospects enough time to learn and think about their options. Read More
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