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In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More

Sabrina Tan left a comfortable tech career to start her own business in the skincare industry. Skin Inc, a customizable skincare solution, has won over 100 beauty awards and is featured in publications like VOGUE, WWD, Refinery29. Singapore-based Skin Inc is a marriage of tech and beauty, but like Read More

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

One of the best ways to increase clicks and conversion is to optimize your Call-to-action (CTA) button. Optimizing your CTA buttons will not only increase click-through-rates but will also improve website engagement, email subscription, and sales.
This article shows you how to optimize your CTA bu Read More

Are you trying to rank in search engines and want a Google guarantee? Try a combination of these strategies to get noticed online. Read More

How do you cope with the information overload? Are you good at sending and receiving information? In this episode you get advice on how you can make your own information plan for yourself, your organization, or your staff.

Show notes with links to articles, blog posts, products and services:
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What makes a powerful small business?

A powerful content marketing strategy designed to generate consumer demand, entice engagement and create revenue.

Learn how in 3 steps. Read More

Back in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO?

In it, I looked at how things like lack of client education and the constant pressure of the industry can lead to burnout. Read More

Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook? Read More

As entrepreneurs, we all strive to build businesses that create value in the ecosystem, make money and help stakeholders establish a profitable venture. That does not always happen. Read More