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Utilizing the AIDA model can help your small business target customers and convince them to take action in the form of a sale. By following the four unique phases of this technique, you can follow consumers as they move through their buying process in order to target them effectively during each st Read More

Learn 5 amazing writing tactics that fiction writers use to make their content more powerful and engaging to their readers.

Content creation in a digital world has its own rules. Still, marketers can learn a lot from traditional text masters like fiction writers.


Here are some of the most p Read More

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder. Read More

Business owners cannot afford to ignore online reviews in this digital age even if they are negative. These tips can help you deal with them appropriately. Read More

Do you know the importance of using PPC Ads to monetize? 6 compelling reasons you should start using PPC Ads immediately. Read More

In a perfect world, we are born communicators. Since that’s far from reality, I’ve come to learn that strong communication requires a conscious effort. Read More

Recruiting the right candidate is one of the most important things managers need to do in small business. Make sure you have the right skills to do it well. Read More

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers b Read More

As a freelancer, you face a very different set of legal issues than your 9-to-5 counterparts. And what you don't know could definitely hurt you. Here are laws that every freelancer should know. Read More

Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing. Read More