21Handshake voted on the following stories on BizSugar

We've talked about chatbots and how much they cost before: These programs open up chat windows on sites and talked directly to customers. They have some handy AI (very advanced AI in some cases) that allows them to carry out real conversations with people at any time, and can be programmed to handle Read More
Is your business struggling to align “traditional” PR tactics like pitching reporters with digital PR best practices like engaging influencers and brand evangelists on social media? You’re not alone. Simply staying on top of digital marketing changes can be a huge challenge for SMBs, not to mention Read More
Facebook has recently launched two new features: Facebook stories at the top of your news feed and a feature in its messaging app called "Messenger Day." The company isn't even trying to hide the fact that these features are taken outright from successful apps like Snapchat, which focus primarily o Read More
Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More

6 Worst Mistakes to Avoid in Video Marketing

6 Worst Mistakes to Avoid in Video Marketing - http://blog.21handshake.com Avatar Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 1299 days ago
Made Hot by: robinandy58 on April 7, 2017 5:00 am
We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More
In the high stakes world of B2B decision making, nothing helps to eliminate sales barriers and drive decision maker consensus quite like B2B customer success stories. Why? Customer success stories (aka customer testimonials) are the direct opposite of sales copy. Rather than tooting your own horn fo Read More
Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More
The impact of social signals on SEO has been a lively debate for years. In quick review: social signals are the activities found on social media posts, such as likes, comments, shares and emoticons. Those are obviously good news – it's a sign that people are interacting with your social post! But m Read More

7 Invaluable Hacks for YouTube Video Content Success

7 Invaluable Hacks for YouTube Video Content Success - http://blog.21handshake.com Avatar Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 1306 days ago
Made Hot by: LimeWood on March 30, 2017 9:42 am
YouTube isn't just a video source – it's also one of the most popular sites for gathering information and news, right behind stars like Facebook. If YouTube video content isn't part of your marketing strategy yet...well, that should probably change sooner rather than later.

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Why Your B2B Business Needs a Growth Team

Why Your B2B Business Needs a Growth Team - http://blog.21handshake.com Avatar Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 1310 days ago
Made Hot by: justretweet on March 26, 2017 7:23 pm
The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Before you start to pan Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!