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Your company has a lot of assets that help it in the marketplace - everything from the popularity of your brand to carefully-crafted ad campaigns keep your products in the minds of your potential clients. There's still one secret resource available to you - one that could amplify your market presen Read More

Are you utilizing your business Instagram profile to it's fullest potential? In this article we go through how to craft your business Instagram profile like a pro! Read More

Are you prepared for the worst when it happens? Is your communications team ready? Don't make the mistake of not being ready to address controversy online. Build a crisis communications plan today. Read More

With platforms like Facebook that offer all of the analytics you can imagine, it can be hard to tell which ones mean what. In this article you'll find out which metrics your focus should be on when measuring the success of your video content. Read More

Instagram has taken the next step in native advertising with their new feature but what does it mean for you as a consumer and as a digital advertiser? Read More

B2C aren't the only ones allowed to have fun! For some time now B2B consistently has argued the need for professionalism and while that may still be true, that doesn't mean they can't partake in the fun that appeals to the human on the other end of the screen. Read More

West Michigan business leader from Grand Rapids Area Chamber of Commerce shares valuable lessons he's learned in helping small businesses grow and thrive. Read More

A common practice for Social Media Marketers is quickly loosing the engagement it once received. In this article we share our top best practices to ensure you are using content curation to its fullest potential in todays digital world. Read More

Most people are casual Google users. They plug in a couple words and look for the right link. Usually, they don’t even finish phrases because Google suggests the right one for them. It's a good system – but we're not casual users. For marketers, SEO managers, and serious researches, there's another Read More

If a traditional picture is worth a thousand words, what do you think a video is worth in today's social currency? To hear power players like Hubspot and Forbes tell it, it's worth a staggering 80% of all web traffic in the next two years. That's the actual projection of how much of a role visuals Read More