21Handshake voted on the following stories on BizSugar

QDF was born as a term in 2011 when Google released a specific update called Query Deserves Freshness. This was part of Google's ongoing efforts to improve the quality of websites (along with cracking down on cheap, useless content).

Basically, QDF gave page ranking boosts to sites that had new Read More

Reactive Video Production vs. Proactive Video Strategy

Reactive Video Production vs. Proactive Video Strategy - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1124 days ago
Made Hot by: Webdev1 on August 27, 2017 4:04 pm
We have noted before that today's small and mid-sized companies tend to have a reactive problem: When they post on social media, there tends to be only a little bit of proactive content (original posts and pictures, etc.) and a whole lot of reactive content – content made in response to questions, Read More
In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Someone on the team - maybe even a leader - heard, read, or listened to something that sounded like a good idea and now wants to base your entire Read More
Google Analytics has long included a metric called "exit rate," which doesn't always get the attention that it deserves. When properly used, the exit rate can be even better at pinpointing website problems than studying your existing CTAs. Here's what it is and how it works. Read More

How a B2B Can Use Facebook Groups for Pages

How a B2B Can Use Facebook Groups for Pages - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1131 days ago
Made Hot by: robinandy58 on August 23, 2017 6:17 am
Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less informal as a general Read More

3 Instagram Stories Formulas for Optimal Brand Engagement

3 Instagram Stories Formulas for Optimal Brand Engagement - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1132 days ago
Made Hot by: maestro68 on August 19, 2017 3:13 pm
Social media is a remarkable tool for capturing new potential customers, getting the word out to thousands of people at once, and showcasing your products - but if you don't bother to master the medium, you're on par with an unplugged television. Let's start with an uncomfortable truth, here: the sh Read More
Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it.

We find it effective to study alternative metr Read More
Google's new mobile benchmark data report, released early this year, has a ton of useful for information for developers looking to improve mobile performance. Considering how important the mobile experience is these days, it's definitely worth a read.

One section that Google went in-depth on was Read More

The New Hybrid Social Reach Strategy: Organic and Paid

The New Hybrid Social Reach Strategy: Organic and Paid - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1138 days ago
Made Hot by: SimplySmallBiz on August 14, 2017 10:02 am
Organic marketing is exceptionally appealing to budget-conscious companies - while the creation of organic content does require capital, deploying it across various platforms is essentially free. Unfortunately, there's no such thing as a free lunch, and that's doubly true in the B2B sphere; social Read More
If you talk about yourself too much, or too loudly, and what happens? For one, you'll end up hoarse and your voice will be less pleasant to listen to, but the real problem lies in boring or annoying your audience. Just as it can be tiring to hear the same old stories from friends or family, your au Read More
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