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We have previously discussed how you can tell if you get shadowbanned on Instagram – a process where Instagram sneakily blocks your posts from view without letting you know anything is wrong. Instagram appears to shadowban when it suspects inappropriate activity or grammers who are trying to game t Read More

In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is their voice to the w Read More

From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Facebook sweepstakes co Read More

There may have been a point in internet history where a single article could do it all, but the art - yes, the art - of the search has become so nuanced and responsive, a one-size-fits-all chunk of content will feel terribly outdated to a search-savvy customer. You need to consider search context a Read More

Today’s fragmented digital landscape makes it harder than ever for businesses to connect with the right customer at the right time, much less distribute the right information. As a result, many companies have developed a fragmented digital marketing strategy. Their short-term strategy produces quic Read More

There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to remember that this b Read More

As a marketer, it’s only natural that you want to deliver instant results, too. A clever video that goes viral overnight. A Facebook campaign that quadruples your fan base in less than a day. A quick SEO tweak that takes your website to the top of Google’s search results. Wouldn’t it be great if yo Read More

Think with Google, a content research arm of the company, released a really interesting infographic-like breakdown of three basic goals for mobile marketing. Google loves mobile marketing, and since most people in the world spend more time online with phones than anything else, you need to have a mo Read More

When brands prepare to develop long-term evergreen content to help bring in organic traffic, they face a frequent problem: A lack of ideas. Because evergreen pieces need to be as unique and focused as possible, many companies look around and find that the obvious topics have already been covered. In Read More

Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only have a few seconds to Read More