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Facebook is working hard to partner with other service providers and bring an updated version of the Messenger chat box to companies that are interested in using it to communicate with their customers. Instead of being peer-to-peer only, Messenger can now be used by customer reps to talk directly t Read More

An Instagram pod is a group of people that have banded together to improve their Instagram post visibility. These are informal organizations (think dedicated Facebook Groups or forums online) where members all follow each other on Instagram, and let each other know when they have new posts up. Then Read More

Frequently, marketing teams face the old question of social media ROI: "What is this really doing for the company, on the bottom line?" Much of our work with metrics and signals is meant to prove that social media marketing really does make a difference, especially when there is buy-in throughout t Read More

It’s human nature to want to know how you compare to everyone else. In the world of Facebook advertising, it’s absolutely critical that you benchmark your performance against your industry averages. That’s because averages across all industries can vary widely– and even a slight deviation from the Read More

We’ve been discussing the interesting rise of chatbots as a sales tool, and how chatbots currently have around 10x better open/interaction rates than email. This has led to some pointed questions, such as, "So what types of communication are better through a chatbot than email? If my business wants Read More

The motivation behind content used to be a little like a television in a waiting room: not what you came for, but rather something to pass the time. The evolution of search engines flipped that script entirely, creating a scenario where that waiting room was unlikely to even be found without that "t Read More

The goal of a carousel perspective is to tell a better story, to draw viewers more deeply into the experience. That's good news for brands! It means you can layer your posts with a series of pictures that gives far more information about an activity, site, product, project, etc. A single image can Read More

We mentioned the"social signal funnel" in past articles to talk about how people respond to social media content, and we'd like to discuss specifically what we mean. This funnel is a way of thinking about social media marketing that may prove very useful when structuring and publishing your content Read More

Chatbots, are new, exciting, and have excellent participation rates compared to older channels! We've discussed the why quite a bit, but now we'd like to start talking more about the how. Let's say you're sold, and you want to include a chatbot in your latest work. Where do you begin?

The first Read More

Most business functions are fairly straightforward - an action is performed, such as discounting a product, and a result ensues: hopefully, in this case, a bump in sales that justified offering that discount. When it comes to marketing, however, that reliable result is no longer a guarantee. The re Read More