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It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

It may say more about the state of affairs in our society and our economy than anything else, but the truth is that you need to borrow money. Lending and credit have become such integral parts of the way our society does things with money that your entire financial reputation is not based on how you manage your money; it’s based on how you manage your cred Read More

According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list. Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

You have to ensure that all your decisions are calculated and based on sound information. This is why research and measurement are the two most important aspects of marketing – the rest are just execution tools, and that is where much of the art comes in. Read More

"You are getting sleepy...your eyes are getting heavy." Nope, it's not "parlor-game" hypnosis where you are made to bark like a dog. This is the real deal, and as I've found it recently, it is an EXCELLENT way to bring focus, concentration and increased productivity to work.. Read More

Those who have become disillusioned with the online job search and have made a lot of efforts trying to find the job think that celebrities have always bee Read More

Hacking has been around as long as computers as a way to reconfigure or reprogram a system to give access to someone who otherwise shouldn’t have access. In the media, any electronics manipulation is often referred to as hacking, though “cracking” may often be more appropriate. Thanks to hacking, computer geeks can be cool and dangerous. Read More

Would it surprise you to learn that startup activity in the U.S. is at it's highest point in 14 years even topping the activity during the famed DotCom boom? A report from the Kauffman Index of Entrepreneurial Activity relates this very fascinating statistic and raises questions (at least in some minds) about whether we really need to use more tax payer money to encourage loans for small business Read More