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Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More

Given the choice between an online blog and a PDF download, many customers feel more comfortable with a PDF or other static document. Read More

Confessions and personal reflections of a "lifestyle" entrepreneur Read More

Credit the Celtics ride to the NBA Finals to the Big Three: KG, Paul Pierce, and Ray Allen? Nope— lean in here for the inside scoop on the Celtics rise back to the top— Read More

From the page: "If you were to start a new marketing campaign with the objective of educating small business owners, executives, and managers on the benefits of your product, whatever it is, will most of them turn deaf ears to a blog marketing medium just because it's a blog?" Read More

To err is human. But to persevere is a feat that often separates the successful from the mediocre. In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit Read More

Here's the paradox: software developers make generally trustworthy products, but very few of our customers trust the promises we make. IT consultant Clarke Ching discusses 10 great insights on how you can earn your customers' trust no matter what business you're in. Read More

Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More

From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More