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Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. Read More

From the page: "Traditional resumes are boring. They become stale and out-of-date, they can't really showcase your work or achievements, and they end up just sitting in the bottom of someone's inbox. A paper resume, while professional, doesn't really let an employer get to know you. Many sites are trying to solve the problems of traditional re Read More

From the page: "Traditional resumes are boring. They become stale and out-of-date, they can't really showcase your work or achievements, and they end up just sitting in the bottom of someone's inbox. A paper resume, while professional, doesn't really let an employer get to know you. Many sites are trying to solve the problems of traditional re Read More

From the page: "I was really disappointed today from a post I saw from a recruiter that was trying to hire sales candidates for a startup. It was strikingly ineffective to the degree that if I had not received the message myself (and didn't know that it was serious), I'd have thought it was a joke. Trust me, it's not." Read More

While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

It's times like these that retailers panic. They expect, or have experienced, a turndown in sales and are trying to figure out how to broaden their market to increase sales. But is this the best strategy during a recession? This article covers this question and provides other ways to increase sales during a downturn. Here's a quote: "A smal Read More

Many managers think they'll spoil a good employee with too many compliments. Here's why those fears are unfounded Read More

Microsoft is merging the three existing paid versions of its Office Live Small Business product into one and making that single version available for free, the company announced on February 11. Office Live Small Business is the set of Web-based services, targeted at companies with 10 employees or fewer, that are designed to complement Microsoft Read More

This is an excellent interview with Joel Spolsky of Fog Creek Software about how to bootstrap your business without taking money from a venture capitalist. Joel gives excellent advice for the majority of entrepreneurs who will start their companies up without being backed by a venture capitalist. Read More

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More