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Unlike larger companies that have quite a bit of leeway in their budget, most startups have little room for error in those first few years. Even a minor mistake can drive a company into the ground, and this is why business owners should take some extra time to prepare for any eventuality. Here is a Read More

Retaining existing customers and acquiring potential ones is a challenge faced by business organisations operating in the current competitive business scenario. Hence, it is vital to implement policies and practices that improve customer experience, keep them satisfied and achieve customer delight. Read More

During my blogging career I made a lot of mistakes, but using since beginning the Genesis Framework on most of my sites was definitely the right choice.

In this post, I will go through both the pros and the cons of this premium theme, based on my experience.

Keep reading if you are interested Read More

Don’t Groupon them to Death - How much pumpkin pie did you eat this past weekend? I had a disgusting amount. Doubt my skinny jeans will ever fit again. And pretty sure the amount of pi... Read More

To maximize your reach, you need to harness the full power of a social media and other syndication channels. There are a ton of options for this, (which I recently wrote a useful guide covering), but today I’d like to focus on Twitter. It’s an underrated platform because it doesn’t have as many raw Read More

If you are new to using customer testimonials in your business, or if you find it difficult to collect testimonials, these tips will help you improve your process. Read More

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look S Read More

Q: I want to pursue a side project. What is one way I can accomplish my personal goals while keeping my company in tip-top shape?

Here are the answers from 12 entrepreneurs. Read More

Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan. Read More

In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer at Read More