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I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker. Read More

Social media engagement is both an art and a science. When it comes to keeping your small business at the top of your customer’s mind, a fantastic complement to any social media program is targeted advertising. Read More

Need some help with your W-2 form? If so, I have this nice infographic that can help your W-2 form filling a less painful one - guaranteed! Read More

Here are 5 simple to follow secret ways you can apply to your business today to grow a massive email list using the power of social media without any of th... Read More

There is a common saying that; "The most accurate predictor of future performance is past performance in a similar situation." Behavioral interviewing, although a relatively new concept,  is a widely used interview technique.  This process is widely used by employers to judge a candidate’s experien Read More

Publisher Channel Content by Content Plan

With the volume of traditional offline marketing decreasing rapidly, more and more businesses know that they need to implement a content marketing strategy yet many shy away from changing lanes to digital as they are unsure of how to plan, implement and Read More

Here’s an example of a simple joint venture. A few years ago Terry and I would shop at a market called Stew Leonard’s which had a farm concept included with it. So you could go and pat a cow or some sheep while shopping. Read More

When first starting a business, many entrepreneurs begin using a personal credit card for expenses. It’s the path of least resistance. However, once the business starts to thrive, you will garner tangible benefits from using a good business credit card. Read More

Managing risk is a pivotal part of business success. But how can you ensure your business isn’t assuming too much risk? Here are some things you can do to anticipate events that may pose a risk to your business and from there develop a fallback strategy to handle any bumps in the road.

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Advice to an entrepreneur on how to wisely spend her first venture round.The power of risk-capital-fueled entrepreneurship to transform the world is awesome to contemplate and humbling to behold. But there are many pitfalls to watch out for, so spend it extremely wisely and judiciously. Read More