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The "Infographic Creation Process" infographic is an start-to-finish decision tree that will help you figure out your path to infographic success. Read More

Storytelling can be a powerful asset for a startup website. And it must know about the types and the benefits of storytelling, and the pages where it can be applied. Read More

This study will analyse the effect of different cultural practices on consumer behaviour belonging to different cultures. Utilizing Hofstede's cultural framework and Trompenaars' dimensions of cultural framework, this study will exhibit the cultural differences create differential impacts on organi Read More

Snapchat's new features are earning a lot of love from marketers, but can they help your business? They can if you add brand story telling into the mix. Here's are a few tips on how to tell your brand story. Read More

Running a business is no small task as any seasoned business owner would be quick to tell you that there’s a lot of burden to bear. If you’re planning on starting your own business, you probably have about a million thoughts and just as many questions running through your brain as you’re planning Read More

"The Internet and social media are the first medium in a century not invented for advertisers. Attention no longer comes in little bundles and is worth much more than it ever was. In what Godin dubs the “Connected Economy” a marketers's role has changed. It's not longer about getting customers or e Read More

Regardless of what type of business you’re running, the chances are that you’re doing some sort of content marketing. After all, it’s a fairly ambiguous term that covers a lot of territory. But while you may be doing content marketing, are you confident that it’s working? Numerous surveys have sugg Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

To find out how other business owners gain leads with their content marketing and blogging programs, we asked the following question: "What are some ways to engage customers and get them actively reading my business blog?” Here’s what YEC community members had to say. Read More