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Free consultations are a pain but they also be a useful marketing tool -giving you a chance to demonstrate your value and connect with new clients. But how can you turn these situations into a sure thing?

Here are a few tips for winning new business through these consultation calls. Read More

We wanted to put a spotlight on a business that understands what it means to have great organizational culture, so we started searching for some shining examples. Read More

The benefits of acquiring a new skill extend far beyond the professional realm. By picking up a new hobby, learning a new language, or mastering a new technique, you can broaden your social circle and increase your understanding of the world. You may even stand a better chance of avoiding dementia Read More

To answer your query as to why personal branding is important for small business owners, let’s understand this first – How do you plan to make your site more visible? A lot of people may think this can be done easily, by making an investment on content marketing and search engine optimization. Howe Read More

When it comes to copywriting, using the same text, voice, tone, and length doesn't fly across every marketing channel or platform. The way you write for a blog or an email promotion isn't going to be the same for a Facebook post, or a tweet. So how do you hit the mark and engage your customers with Read More

Everybody wants more exposure but it’s usually expensive.

However, if you’ve got a quality product that is proven to convert, and you want more eyeballs on your sales page, there are two methods of solving the problem… WITHOUT HAVING TO PAY ANYTHING UP FRONT. Read More

If you're still in the dark about under-the-radar social media sharing, your analytics and profit potential could take a hit. Read More

The construction business is booming once more. If you’re interested in making the move into the construction, now is the time. Here are eight considerations and resources that can help you get started. Read More

Here's a short list of helpful articles I've read lately. I'll be you can find some useful info here, too. Read More

For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will Read More