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What does it take to create a successful blog? Generally, it takes more than good writing to create content that encourages and increases reader engagement. Read More

Do you know of the 80 20 rule? It is sometimes called the Pareto principle.

80 20 rule is a key concept in time management training.

If you knew and applied the 80 20 rule rigorously you could radically reduce the volume of work you do, whilst simultaneously increasing your value.

The Va Read More

A business owner, who is efficient in his work, is likely to incorporate a culture of efficiency in the team working with him. Small businesses, however, are often replete with efficiency issues because of one person making a majority of the decisions. Read More

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction Read More

Facebook vs. Clickbait

Will this cure the ills diagnosed by Hudack and suffered by CNN, the Huffington Post, BuzzFeed and Vice, all of which Hudack called out by name? What of Ezra Klein and his new website, Vox, for which the Facebook employee reserved his most toxic vitriol? Read More

A single page that carries the responsibility of converting all your advertising dollars into actual revenue is the last runner in the marketing relay race. Let’s take a look at what you need to take care of before your star relay runner gets the baton handed to him/her. Read More

They may be the kindest, most-helpful, friendliest people you’d ever meet in real life, but online seem aloof, unfriendly, and difficult to deal with. A lot of it boils down to perception. Luckily, perception is something that can be changed. See if you are guilty of any of these three off-putting Read More

Take your time to do some soul searching and drill down how you can benefit those you serve when trying to come up with your USP. Read More

Most people think that blogging is an easy job. I mean all you’ve got to do is write some stuff down, hit publish and watch the crowds all jostle for your attention right?

Wrong! Blogging is one of the most involved online jobs out there. It takes time to grow and nurture an audience – to build Read More

Twitter has updated some key language on its help page that indicates a permanent change in what users will see in their timelines. Read More