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Most of my life, I have worked in either hospitality or the b2b service sector. Both of these industries take major customer service skills and a whole lot of dedication to what you do. With my background, I have had to deal with a whole lot of difficult customers, but the question always arises, w Read More

Whether you’ve published an article, appeared on TV, or were mentioned on a blog, here are eight ways to make the most of it. Think back. You can even get more mileage from media hits in your archives. Read More

An exhibition stage will need to stand out in a crowd of stalls all vying to get attention from potential new customers and building one quickly might not be ideal but it is possible.Let’s take a look at what a constructive stage set will need to include and how you can set it up in a short period Read More

Let me start with a few questions before you start thinking about transforming your business into a brand.

What does being a brand truly mean?

What are some words that you would use to describe yours? Read More

Marketers everywhere are struggling to get their arms around the beast that is content marketing. How to do it in general, how to do it well, and how to get it done on time without going crazy (and often with few resources) are questions that are on a lot of marketers’ minds. That’s precisely why t Read More

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. They don’t realize that business projections with no third-party validation Read More

There are many important skills that successful people have that enable them to become the best at what they do. Some people may find that a few of these skills come naturally to them, but others will learn and adopt these skills in order to be the best. Read More

Pinterest may not be replacing Google anytime soon, but the platform is becoming a true search alternative to the giant. When you search on Pinterest, descriptive visual guides and refined search options will help you sort through the endless stream of images, and discover new, interesting content. Read More

Goodwill, while technically intangible, represents real value for your business from an accounting standpoint, which is why you should pay attention to what the current value is for your business and how to increase it. Read More

When you have funds coming in, but not on time, using bridge financing to make payroll can be a viable option in a pinch. Read More