BizSugar.com › User › AmyJordan › Voted

In my opinion, there’s an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric. I’m not crazy. Here are three reasons why. Read More

You always start with an idea.

The idea may come to you from any source, book, blog, magazine, or life event. And potentially, any idea suiting your niche is good, because it can be something your readers have an interest in.

This guide is here to help you find out whether your blog idea has Read More

If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone. Read More

A Facebook pages allow for many interesting business opportunities. They allow businesses to publish content and receive comments and feedback from fans and customers. Read More

Quite a few headlines from the past 12 months suggest the UK continues to have challenges with employee engagement. There are plenty of businesses out there with great stories to tell about how they motivate and energise their people. But quite a few companies are still struggling to find the best Read More

Quite a few headlines from the past 12 months suggest the UK continues to have challenges with employee engagement. There are plenty of businesses out there with great stories to tell about how they motivate and energise their people. But quite a few companies are still struggling to find the best Read More

Over the past few months there's been a lot of talk about messaging application and specifically the advent of chatbots. While it may come as a surprise to some, applications like Facebook Messenger that include chatbot functionality could actually be of great use to small businesses looking to eng Read More

Even if you do not know it by name, you have probably seen dynamic pricing in action. What is it and how can you deal with it? Read More

Pinterest and Instagram are exceptional channels for audience growth and engagement.

But as marketers, what can we do to convert those followers into customers? In this post, John Stevens walks us through some actionable tactics we can use right away. As well as great examples of brands doing i Read More

We are halfway through 2016 and entrepreneurs and small businesses are emerging from the ether, all with the goal of trying to fill a void in the marketplace. When your company is just starting out, defining a comprehensive office strategy is an understandably low priority on your "to-do" list. Read More