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I was shocked to read an old Gallup study that indicates only 13 percent of employees worldwide are actively engaged at work, and more recent data shows only a small change in the right direction. In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and Read More

I was shocked to read an old Gallup study that indicates only 13 percent of employees worldwide are actively engaged at work, and more recent data shows only a small change in the right direction. In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and Read More

Using the right lead nurturing strategies at each stage of the buyer’s journey will complement and enhance your current lead generating efforts. This increases your chances of attracting quality leads, optimizing a customer’s lifetime value, and decreasing the cost per acquisition. Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to June 2016. Read More

We’d be remiss to not address the ways in which social media has changed the game for businesses of all sizes. Why do we love social media? Let us count the ways.

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Was there ever time when you sat back and wondered how on earth were some games in the market so popular? And how much they were monetizing from their users?

Well, you’re not alone.

Here are the 3 growth tactics these games use to generate millions of revenue in a month! Read More

Tracking social by looking at the # of likes is about as useful as rearranging the deck chairs on the Titanic. Learn how to master Facebook's news feed! Read More

In what other ways do B2B and B2C marketing differ from each other? What kind of strategies should be prepared for them? The purpose of this article is to give you a clear understanding on how best to create strategies for B2B and B2C processes. Read More

Surviving tough business competitions isn’t always about having the best products. Sometimes, it’s about creating a branded customer service strategy. Read More

It is obvious that you should focus on customer experience if you want to retain and expand your revenue. Here is how to do it. Read More