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When you think about any marketing campaign, how do you know whether it will ultimately help you achieve your business objectives? In this article I will present the 4 things you need to consider to be able to determine whether you should undertake any marketing-related action or not, and provide a Read More

Tips on how do you select the candidates to call for an interview after you have received hundreds of resumes for job you advertised. Read More

Small business owners - here is one, big question for you: Do you know what YouTube can do for you and your small business? Read More

Competitor analysis. We’re all told to do it – it’s Market Research 101, right? After all, how can we distinguish ourselves from everyone else if we don’t know what they are doing! Read More

Is it a good idea to create a business startup right after college?

Before you ask this question to an entrepreneur or your mentor, you need to find certain answers yourself. Becoming self-employed is a tough task, wherever you are in life. Read More

I think we confuse proposing and providing a solution with problem solving. But it's not really the same thing. Read More

Business performance measurement and management promote the use of carefully selected key performance indicators to evaluate the performance of a company, its management and employees. Management theory has long recognized that the primary purpose of a company s management is to maximize shareholde Read More

Since it's Small Business Week, I've written about why I think small businesses are awesome and can have advantages over big businesses. Add on to the list! Read More

When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and Read More

By Adam Groff

Asking your family for a financial investment for your business is pretty tricky business. Nobody likes asking for money, but if the reasoning behind the monetary request is sound, a small investment from family members could be well worth it.

On the other hand, seeking investm Read More