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Business performance measurement and management promote the use of carefully selected key performance indicators to evaluate the performance of a company, its management and employees. Management theory has long recognized that the primary purpose of a company s management is to maximize shareholde Read More

Since it's Small Business Week, I've written about why I think small businesses are awesome and can have advantages over big businesses. Add on to the list! Read More

When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and Read More

By Adam Groff

Asking your family for a financial investment for your business is pretty tricky business. Nobody likes asking for money, but if the reasoning behind the monetary request is sound, a small investment from family members could be well worth it.

On the other hand, seeking investm Read More

Smart companies surprise their customers when customers least expect surprises. When you deliver what people expect, but add a surprise, you can create something unusual. People remember unusual. People talk about unusual. And most importantly, being unique sets you apart from your competitors. Read More

Want to know how to market your product on a very small budget? We have 3 unique ideas that'll help you become a better, more resourceful marketer today! Read More

Social media is an inexpensive marketing technique that requires more time than cash. But where do you go beyond social media to market your company on the cheap? Read More

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from Read More

Some entrepreneurs start polling venture capitalists for that multi-million dollar investment before they even have a business plan. That’s like trying to sell part of something to a stranger for big money when you haven’t fully defined it yet. It won’t work, it costs time and money, and hurts your Read More

Most local business owners I come in contact with have never even considered the importance of having an accurate business listing updated across search and local business listing sites (e.g. Google Places, Yelp, Citysearch, Mapquest, YellowPages, etc.). Unfortunately, having an accurate business Read More