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Most local business owners I come in contact with have never even considered the importance of having an accurate business listing updated across search and local business listing sites (e.g. Google Places, Yelp, Citysearch, Mapquest, YellowPages, etc.). Unfortunately, having an accurate business Read More

Use of social media at work is a double-edged sword. It can be a great job aid or big time waster depending on how you use it. What are the pros and cons? Read More

More and more people are finding your business online, but that is only half the story. If you have a great location, you can also appeal to new people who are walking past your business every day. I can’t tell you how many countless times I have used a new business based on their business signs. Read More

There are seven sources of capital available to private companies from banks and other lenders. They have different costs, restrictions and availability, and smart CEOs and CFOs need to be familiar with all of them. Read More

Social media has become integral part of our society. No business can survive without having a robust social media marketing strategy. Learn how to implement it here. Read More

It often only takes a couple of negative reviews or comments for a consumer to start looking elsewhere. This common social behavior means small businesses need to proactively monitor their online presence. Read More

Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go ba Read More

Anyone in business, whether they’re looking to stay small on Main Street or build an empire, needs to focus on niche market, a group of people in which they can provide better products and/or services for than their competitors. Businesses cannot be everything to everyone. That’s what makes busin Read More

If you are a budding entrepreneur and thinking about starting a business or buying a business for sale, there are certain pitfalls you should avoid in order to succeed. Read More

Most small businesses lose money in trying to sell excess inventory by marking it down. This article shows other inventory liquidation techniques without having to sell at discount. Read More