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Smart companies surprise their customers when customers least expect surprises. When you deliver what people expect, but add a surprise, you can create something unusual. People remember unusual. People talk about unusual. And most importantly, being unique sets you apart from your competitors. Read More

Want to know how to market your product on a very small budget? We have 3 unique ideas that'll help you become a better, more resourceful marketer today! Read More

Social media is an inexpensive marketing technique that requires more time than cash. But where do you go beyond social media to market your company on the cheap? Read More

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from Read More

Some entrepreneurs start polling venture capitalists for that multi-million dollar investment before they even have a business plan. That’s like trying to sell part of something to a stranger for big money when you haven’t fully defined it yet. It won’t work, it costs time and money, and hurts your Read More

Most local business owners I come in contact with have never even considered the importance of having an accurate business listing updated across search and local business listing sites (e.g. Google Places, Yelp, Citysearch, Mapquest, YellowPages, etc.). Unfortunately, having an accurate business Read More

Use of social media at work is a double-edged sword. It can be a great job aid or big time waster depending on how you use it. What are the pros and cons? Read More

More and more people are finding your business online, but that is only half the story. If you have a great location, you can also appeal to new people who are walking past your business every day. I can’t tell you how many countless times I have used a new business based on their business signs. Read More

There are seven sources of capital available to private companies from banks and other lenders. They have different costs, restrictions and availability, and smart CEOs and CFOs need to be familiar with all of them. Read More

Social media has become integral part of our society. No business can survive without having a robust social media marketing strategy. Learn how to implement it here. Read More