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It is a great pity you can't bottle zappos' marketing secrets ... Here are some more insights into why this company keeps winning and growing. Read More

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about." What's up with that? Read More

In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site - Read More

Securing your smaller business' data is critical to its survival. But how do you secure your network if it's been hacked? More important, how can you tell if you've been hacked? Jimmy Ray has all the answers Read More

Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert. Here's a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

"As someone who has built a business from one person to 40 (and growing fast) I think most entrepreneurs misunderstand org charts and their value even to the smallest business of just one person. Yes, I'm serious: A one person organization that aims to grow needs an org chart!" Read More

The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified Read More

How Project Better Place is using the principles of innovation to transform Israel by eliminating the need for oil by 2020. Read More

Starting June 1, 2008 merchants will be required to collect taxes or face repercussions. Yesterday, Overstock dealt with this issue by removing all New York based affiliates from their program. How will other large online only retailers react? Will other states follow suit? Read More