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Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside. Bulbstorm documents your idea the moment you enter the sit Read More

The turbulent economy is exposing yet another type of credit where bankers let their guard down: small-business loans. Missed payments and losses on small-business loans are surging at banks throughout the country that were so eager to pad their profits that they essentially threw typical underwriting methods out the window. Some lenders doled Read More

Sometimes negative comments about your business can siphon away business. Here's how to bury bad news on the Internet. Read More

If you'd like to multiply the chances of your email pitch being opened, read and acted on—then this tip will show you how. Read More

Most corporate training methods build on outdated animal behavior research, but new studies are showing there's a better way to teach and motivate birds, chimps, and even...employees! Read More

Two main keyword density concerns answered. From here — you be the judge. Read More

A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing... Read More

Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson. But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr Read More