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Every small business owner should understand the inter-relationship between revenues, assets, and cash flow. The saying, “cash is king” means everything to a successful business owner and can often make the difference between a business thriving or dying. Read More

If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee. Read More

One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys. Read More

Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal. Read More

Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right! Read More

When funds are limited, should you try to do your own PR? Consider the pros and cons. Read More

In this article I'd like to talk about your overall strategy you should have to gain repeat visitors to your site. It's one thing to get them there, but if you lose them — your efforts may have been worked hard on, but the long term results are minimal at best. Read More

These days, small-business owners like Metzger have to be creative about getting the money to start and expand their companies. Many are turning to nontraditional sources, such as credit unions. Increasing numbers are going to online lending sites that cut out the traditional bank middleman and to factoring companies, which buy companies' future Read More

"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what Read More