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There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release. PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites. PubAccess is intended to Read More

Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

It seems that many small businesses are having trouble finding these key employees in the first place. Three quarters of small business owners surveyed said that finding qualified employees is difficult and nearly three out of ten rely on family members such as their spouse to help them off the clock. 58% of those surveyed said that the benefi Read More

Hiring commission-only salespeople may only look like a less expensive alternative to salaried employees, but in the end, it rarely works out that way. Read More

Outsourcing for small businesses can save time and money, of which the small business owner often has precious little to spare. But where can you go, and who can you trust to share the burden? Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

There appears to be a marked difference on how small and large companies deal with the aging U.S. workforce. And according to one survey, small businesses appear to be ahead of the curve when planning for this major demographic shift. In a survey of 404 small business owners, 28% percent of the respondents reported that they had developed plans Read More

Do you find it hard to engage with prospects or customers? If so, keep reading— I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.” What follows is perhaps one of the best lessons on why we fail t Read More