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CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well... Read More

Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business? Read More

Yes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 - 2009 Great Global Recession Read More

We all have great ideas. The trouble is we often don't get to develop them because we simply don't remember what they were. How can you harness those ideas? Read More

Have you got an idea for a business or product that you think will Wow! everyone? Are you worried that you will put a lot of time and money into your idea and it will flop? Read More

It's Wedding Season! Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it's his passion and he's dedicated to being the best. Read More

Does the thought of presenting to upper management make your knees knock? Do you spend days on the presentation only to spend your 5 minutes in the spotlight talking to your shoes while the executives yawn and sneak peeks at their Blackberries? Read More

There is a lot to be said for an owner manager who has the courage of conviction of setting up their own business. A lot of business owners will describe the initial sense of excitement as they work on implementing their usually long held dream of working for themselves. As the potential financial rewards accrue to the owner the long hours that may be required don’t deter. Read More