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Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More

Give, and you get back. If you are an expert in your field and manage to extract huge sums of money for your time, giving a percentage of that time for free will empower both you and the receiver. What comes around, goes around.. Read More

The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumbing it down or smartening it up?” The answers I got were mixed. Some obviously saw that I was suggesting it’s actually harder to make some easy to understand. Others clearly felt that it somewhat of a disservice to try to make things that were complicated seem simple Read More

Sales people are trained to be problem solvers — we ask questions, probe — once we find a problem we attack like a pit bull and don’t let go until we’ve wrestled the problem to the ground and gotten the order Read More

Today we are going to continue our discussion with a computer support professional and find out how the methods she used to market her company can be used to make your business successful as well. Part 2 of a two part series Read More

Designs can work together to make your business a success. These designs are: Logo Design, Web Design, Brochure Design and Banner Design Read More

In this review of the book "Social Media 101" by Chris Brogan, Pierre DeBois gives an overview of the tactics and tools you should have at your command after reading. From blogs, to video and audio to LinkedIn, this review gives you a peek into subjects Brogan's book covers. Social media has become a major field for businesses and marketers of all kind. This review suggests another possible resource teaching small business owners to harness the power of social media for their needs Read More

Everyone seems to agree on the need for more entrepreneurship and small business activity to rebuild the economy after the harsh recession. Here's a cool report from Inc magazine writers Adam Bluestein and Amy Barrett with some concrete suggestions, specifically 16 steps, to get us to an environment more friendly to the kinds of entrepreneurship experts say we need to rebuild our economy. Can we make them a reality? Read More

Today we are going to talk with a computer support professional who created a unique brand for her business, learn how she did it and how the techniques and tools she used to market her services made her business successful. Part 1 of a two part series Read More