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Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More

I grew up in New Jersey. I spent some time living in Staten Island. I heard about lots of guys that were connected. Never knew them personally, but when I heard “connected” I thought 2 things: Uh Oh, and Power. Let’s focus on power today Read More

Dashboards are great for helping to run and manage a business. But there are 2 problems with the process of implementing them to which most businesses fall victim. This article discussed these two problems along with a ten-step process to get the most from your "dashboarding" activities Read More

While ego and expertise are important in sales, they can also get in the way. The challenge for many is they let pride get In the way of engagement. Rather than asking for and about the obvious, they make assumptions and fail to ask questions that could lead to success Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

To get into the proper mindset, re-read the title of this post in the most weepy, whiney tone you can imagine. Got that annoying eeeesssssshhhhhh feeling? Good. Because that’s the feeling I invariably get from sales managers and reps when discussing E-Rep for the first time Read More

Google announced some major changes to their search indexing algorithm yesterday. Here's what your business needs to know about Google's Caffeine update Read More

Did you know that you can get your events listed on Craig’s List and promote them to the world? Here are the 8 steps that you can take to get your event listed on Craig’s List. Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More