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The idea of a paperless office has been around a long time, much longer than global warming. Read this interesting post to find out other reasons why it makes sense to adopt a paperless office. Read More

Small businesses abroad may have to wait for the iPad until domestic U.S. demand is satisfied. Apple says it will delay worldwide distribution of the iPad by about a month due to the unexpected demand for the new personal media device which small businesses are hoping they can use to unleash the power of mobile communication and marketing. Read More

If you are running a business you know, that just owning it does not take you much further. In order to achieve something with your business your have to think Read More

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm). Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool... Read More

Managing the cost base on any project or delivery is vital. It is not enough to just check bank statements each month, spend on each project needs to be management. Do you keep an eye on each projects individual cost? Read More

Over the past few weeks I've been struck by the amount of arrogance that surrounds us. This arrogance, or - to use a tamer term - confidence, is in the mainstream and used by those with an element of success. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More